Mercedes-AMG is launching a special high-profile campaign to coincide with the world premiere of the new Mercedes-AMG GT R sports car on 24 June 2016 in Brooklands, UK at the Goodwood Festival of Speed.
Under the motto “Beast of the Green Hell”, the new AMG GT R trembles the “Green Hell” of the Nürburgring and nobody less than reigning F1 world champion Lewis Hamilton is up to the task of taming the beast.
Painted in aggressively provocative “AMG green hell magno”, the new Mercedes-AMG GT R demonstrates that it is more than a sports car.
It’s a racing car that has been approved for use on the road. The Mercedes-AMG campaign was created in cooperation with one of the world’s most iconic race circuits, the Nürburgring Nordschleife, also known as “Green Hell”.
Mercedes-AMG continues to grow and is expanding the top end of its product range with the introduction of the new Mercedes-AMG GT R. The Mercedes-AMG GT R is a roadgoing sports car with motor racing genes. With its innovative technical solutions it offers an impressive driving experience.
It combines the driving dynamics of the AMG GT3 racing car with the everyday practicality of the AMG GT. The newcomer once again confirms that the designers of racing and roadgoing cars work together very closely.
In workshops covering driving dynamics, weight optimisation, aerodynamics and design, the experts from Mercedes-AMG explained technical highlights such as the active rear axle steering, the intelligent lightweight construction, the active aerodynamic section in the underbody and the expressive design with motorsport features such as the new AMG Panamericana grille.
“We have defined every single component dedicated to performance. The result is an overall composition which perfectly reflects our motto: “Handcrafted by racers”. That makes this sports car a milestone when it comes to driving dynamics.” Tobias Moers, Chairman of Mercedes-AMG GmbH, said about the latest member of the GT family.